{"id":86847,"date":"2021-09-02T12:02:29","date_gmt":"2021-09-02T17:02:29","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=86847"},"modified":"2023-09-18T12:04:50","modified_gmt":"2023-09-18T17:04:50","slug":"social-media-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/social-media-marketing-trends\/","title":{"rendered":"Top 4 Social Media & Digital Marketing Trends"},"content":{"rendered":"\n
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Hey guys, what\u2019s up!!! Glad you stopped by. In this post I\u2019ll be sharing 4 MAJOR social media and digital marketing trends you should absolutely be paying attention to this year to stay alive and thrive in the ever-changing wild wild west that is the Internet.<\/p>\n\n\n\n

So, if you\u2019re an entrepreneur, digital marketer or copywriter, be sure to hit subscribe over on my YouTube Channel<\/a> because every single week I release a new tutorial on marketing, copywriting and other entrepreneurial delights.<\/p>\n\n\n\n

Alright so I learned a lot in the process of making this post. I mean, knew the hot trends I wanted to share with you guys from my own experience in this industry over the last 10 years, and especially the changes I\u2019ve seen happening recently, but some of the stats I found blew my mind.<\/strong> Like seriously\u2026 So, get out a notebook and get ready to take some notes!<\/p>\n\n\n\n

Major Marketing Trend #1: Video Is Taking Over<\/strong><\/h3>\n\n\n\n

I don\u2019t need to tell you how awesome video is. Between Netflix, Snapchat, Instagram Stories, and Facebook Live, it\u2019s no secret that video has become a staple of our everyday lives. A whopping 75 MILLION consumers<\/a> in the US alone watch video content on a daily basis\u2026<\/p>\n\n\n\n

And it\u2019s predicted that 82% of ALL internet traffic will come through video by 2021.<\/a> Guys, that is huge! So if you\u2019re not taking advantage of video in your marketing, you absolutely need to be\u2026<\/strong> And this includes LIVE video too. <\/p>\n\n\n\n

By 2021, it\u2019s expected that 13% of all internet traffic will be specifically from LIVE video.<\/a> Kinda cool right? It\u2019s no secret that people love real, relatable and relevant content, which you\u2019ll see is a huge underlying factor in the trends I\u2019m sharing with you today.<\/p>\n\n\n\n

So I\u2019m curious to know \u2013 what video content do you create or consume most regularly outside of YouTube? Comment below and let me know.<\/p>\n\n\n\n

Now, there\u2019s something important I want to talk about when it comes to video\u2026 and that is the \u201cattention span myth\u201d<\/em> \u2013 the belief that people\u2019s attention spans are shorter than they used to be, therefore long video content no longer works. Well, I\u2019m here to say that is absolutely not true. <\/p>\n\n\n\n

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Are You Ready to Master Social Media?<\/strong><\/p>\n\n\n\n

Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites.<\/p>\n\n\n\n

Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Think: when\u2019s the last time you binged watched something for hours on Netflix? Well, Science says it was likely sometime in the last 24 hours. Lol. Netflix reports that its nearly 118 million subscribers watch 140 million hours of content on average per day. That\u2019s 71 minutes per user per day!<\/strong><\/p>\n\n\n\n

So have people\u2019s attention spans really gotten shorter?! NO! Not at all. But what has changed is the increase in easy and available options to choose from, and the simultaneous decrease in people\u2019s intolerance of crappy content. <\/p>\n\n\n\n

The truth is, your video content can be as long as you want, as long as you\u2019re adding educational or entertainment value, it\u2019s high quality, easy and available!<\/p>\n\n\n\n

This is what I call \u201cThe Netflix Effect\u201d<\/em> \u2013 there are TONS of incredibly high-quality video options available in just one click. But if someone isn\u2019t loving what you\u2019re putting out, they can move on\u2026<\/p>\n\n\n\n

So hate to say it guys, you can\u2019t blame the algorithm or people\u2019s \u201cshorter attention spans\u201d<\/em> for your lame content. As marketers today, we are not only in the ATTENTION business, but in the RETENTION business\u2026 so how ya gonna get people to stick around? By creating engaging, valuable content.<\/p>\n\n\n\n

But, before I move on, there\u2019s something else that\u2019s important to know about video length. If the purpose of your video is not education or entertainment, but rather ENGAGEMENT. <\/p>\n\n\n\n

Shorter videos do outperform longer videos. Testing has shown that videos around two minutes in length<\/a> generate the highest levels of engagement. It makes sense right, when you\u2019re asking for something from your viewer \u2013 i.e. engagement \u2013 get to the point or they gone.<\/p>\n\n\n\n

\"Tiktok<\/figure>
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DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Major Marketing Trend #2: Hyper-Relevant Behaviour-Based Content Is A Must<\/strong><\/h3>\n\n\n\n

I hate to say this, especially as an email marketer, but gone are the days of relying SOLELY on \u201cbatch-and-blast\u201d<\/em> emails. Or in other words, sending the SAME email message to every single one of your subscribers at the same time, regardless of where they are in their consumer journey with you. <\/p>\n\n\n\n

The future of effective email marketing will be sending behaviour-based emails in REAL TIME to your subscribers. In fact 78% of consumers say that personally-relevant content is a determining factor in their purchasing decision and a lack of relevance in marketing messaging leads to an 83% decrease in engagement.<\/p>\n\n\n\n

So it makes sense that a recent study showed that relevant e-mails triggered based on behavior are 3x more effective than \u201cone size fits all\u201d<\/em> email blasts.<\/p>\n\n\n\n

So for example, sending emails to potential buyers immediately after they leave items in their shopping cart\u2026 or sending viewers of a particular video a different email message than those who never watched it at all.<\/p>\n\n\n\n

Yes, while it does mean creating MORE marketing assets, thanks to AI, it\u2019s incredibly easy to monitor, track and create these relevant digital experiences and action-based communications using a robust CRM platform.<\/p>\n\n\n\n

In my next post, I\u2019ll talk more about how AI is influencing your marketing messaging, and what you, as a copywriter, need to do to stay relevant and effective. Don\u2019t worry, in my opinion, machine-learning will never be able to match real, relevant and relatable copy written by a HUMAN\u2026 but it can help you streamline the process and give you invaluable data to fuel your creative genius.<\/strong><\/p>\n\n\n\n

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Major Marketing Trend #3: Omni-Channel Marketing Is Expected<\/strong><\/h3>\n\n\n\n

Look, while it\u2019s still possible to run effective marketing campaigns through a single channel, say Facebook Ads, Email Marketing or Social Media\u2026 What\u2019s changing is the need to have all these channels COMMUNICATE with one another behind the scenes to create hyper-relevant communication tailored to your audience\u2019s actions.<\/p>\n\n\n\n

So, for example, if a follower clicks a post on Instagram and watches a webinar on their iPhone\u2026 You would not want to send them an email later that day that asks them to sign up for the webinar they just watched. You\u2019d very likely be hurting your chances of that subscriber becoming a long term customer, because they no longer feel they are in a 1-to-1 relationship with you. It becomes apparent they are simply \u201cbeing marketed to\u201d.<\/em><\/p>\n\n\n\n

This is becoming increasingly important as more and more people are engaging with brands ACROSS multiple devices which makes omni-channel and omni-device tracking a must. 98% of people switch between devices in the same day. I know I do!<\/p>\n\n\n\n

Unfortunately, while your really customer doesn\u2019t care about the integration that happens behind the scenes, they do EXPECT it. 87% of consumers believe brands should be putting more effort into omni-channel initiatives. <\/p>\n\n\n\n

So, I encourage you to use email, social media, chat bots, SMS, desktop notifications, paid ads and retargeting \u2013 or all of the above \u2013 in your marketing initiatives but \u2013 heads up \u2013 it\u2019s no longer enough to create a strategy for each channel in isolation, but rather take a holistic approach<\/strong> and ensure these channels are connected and speaking to one another so that you can provide the hyper-relevant behaviour based content I just spoke about. And that is the key difference between multi-channel and omni-channel marketing. <\/p>\n\n\n\n

Omni-channel marketing helps create stronger brand loyalty and drastically improves your customer LTV. In fact, companies that utilize optimized omnichannel strategies report a 91% year-over-year increase in retention rate over those that do not.<\/p>\n\n\n\n

Yeah. that\u2019s huge.<\/strong><\/p>\n\n\n\n

Ok and finally\u2026<\/p>\n\n\n\n

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Major Marketing Trend #4: Voice Search Is On The Rise<\/strong><\/h3>\n\n\n\n

Guys, the future of search is VOICE. According to Google, right now 20% of all searches are voice queries through digital assistants like Apple\u2019s Siri and Amazon\u2019s Alexa\u2026 And by next year, that number will skyrocket to over 50%.<\/p>\n\n\n\n

It makes sense as mobile usage has been on the rise for years and 71 percent of all mobile users between the ages of 18 and 29 use voice assistants on their smartphone.<\/p>\n\n\n\n

I\u2019m curious to know, how often do you use voice search or digital assistants? Do you have one in your home or rely on your smartphone? Comment below and let me know.<\/p>\n\n\n\n

Voice Search is becoming second nature for anyone looking for a quick answer to something\u2026 And digital assistants are going beyond simple search AI and are evolving to understand user intent and behaviors. It actually grows smarter with every interaction\u2026 Kinda crazy right?<\/p>\n\n\n\n

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Are You Ready to Master Social Media?<\/strong><\/p>\n\n\n\n

Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites.<\/p>\n\n\n\n

Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

\u201cHey Siri, where is the highest rated Vietnamese restaurant near me?\u201d<\/em> Interactions like this happen so regularly that you may not even consider it a \u201cGoogle Search\u201d <\/em>in the traditional sense\u2026<\/p>\n\n\n\n

And neither do many marketers\u2026.. Yet\u2026 And this creates a huge opportunity for you<\/strong>, if you know how to capitalize on it. Because the way people traditionally conduct a Google Search is very different than the way someone might conduct a voice search.<\/p>\n\n\n\n

For example, when you are searching for a restaurant on Google, you might type in \u201cBest Brunch in Los Angeles.\u201d<\/em> But when you use voice search you change your behavior to ask a question, like \u201cHey Siri \u2013 What restaurant has the best brunch in Los Angeles?\u201d<\/em> or \u201cWhat restaurants near me are open for Brunch right Now?\u201d<\/em><\/p>\n\n\n\n

Knowing how to formulate your content and copy to appeal to the Voice Search algorithm is a key factor in using this trend to your advantage. In my next tutorial, I\u2019ll talk about some key content and copywriting tips for doing just that.<\/p>\n\n\n\n\n \n<\/a>\n","protected":false},"excerpt":{"rendered":"

In this post I\u2019ll be sharing 4 MAJOR social media and digital marketing trends you should absolutely be paying attention to this year to stay alive and thrive in the ever-changing wild wild west that is the Internet.<\/p>\n","protected":false},"author":148,"featured_media":86867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,51,89,45,191,60,197],"tags":[122,118,123],"class_list":["post-86847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agencies","category-marketing-management","category-marketing-skills","category-search-marketing","category-social","category-trends-news","tag-marketing-agencies","tag-seo","tag-seo-team"],"acf":[],"yoast_head":"\nTop 4 Social Media & Digital Marketing Trends - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"In this post I\u2019ll be sharing 4 MAJOR social media and digital marketing trends you should absolutely be paying attention to this year to stay alive and thrive in the ever-changing wild wild west that is the Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/social-media-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 4 Social Media & Digital Marketing Trends - 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