{"id":87284,"date":"2021-10-29T14:55:42","date_gmt":"2021-10-29T19:55:42","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=87284"},"modified":"2021-10-29T14:55:42","modified_gmt":"2021-10-29T19:55:42","slug":"5-metrics-for-clients","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/5-metrics-for-clients\/","title":{"rendered":"The 5 Metrics Every Marketing Client Wants to See"},"content":{"rendered":"\n
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Your marketing clients are just like you.<\/p>\n\n\n\n

As a marketing consultant or agency owner, you want to see:<\/strong><\/p>\n\n\n\n

  1. More traffic<\/li>
  2. More engagement<\/li>
  3. More subscribers<\/li>
  4. More customers<\/li>
  5. Higher customer lifetime value<\/li><\/ol>\n\n\n\n

    These metrics are the foundations of a successful business (whether it\u2019s a marketing agency<\/a> or an ecommerce drop shipping business). If you don\u2019t have traffic, you won\u2019t have customers. And if you don\u2019t focus on your customer lifetime value, you won\u2019t have a sustainable business model.<\/p>\n\n\n\n

    This is exactly why these are the metrics your marketing clients want to see. They want to know you\u2019re increasing their brand awareness and<\/em> marketing to their customers after the first sale. Because that\u2019s how you build a long-term relationship with the brands you work with and create a marketing consultancy<\/a> that makes people ask, \u201cHow the heck did you pull that off?!\u201d<\/p>\n\n\n\n

    And it all starts with focusing on these 5 metrics and sharing them with your clients.<\/strong><\/p>\n\n\n\n

    #1: Traffic<\/h3>\n\n\n\n

    Every marketing client wants to look at their Google Analytics dashboard and see that beautiful up and to the right line that signifies they\u2019re getting more traffic than ever before. Traffic is a huge part of marketing because it leads to the first stage of the Customer Value Journey<\/a>, Awareness. <\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    People can\u2019t buy your client\u2019s products if they don\u2019t know their products exist! With increased traffic, more people see their brand. The more people that see their brand, the more people can buy their products.<\/p>\n\n\n\n

    Just like 1+1 = 2, more traffic leads to more customers. Well, as long as you\u2019re making sure to attract the right<\/em> kind of traffic. Not only can you show your clients their increased traffic to social media (impressions) or their website (through Google Analytics), but you can also show them the demographics behind this traffic. This shows that these aren\u2019t random people who *might* be interested in buying their products. These visitors are their customer avatar<\/a>, which means they can quickly turn into customers with the right funnel. <\/p>\n\n\n\n

    Here are a few traffic metrics to share with your clients:<\/strong><\/p>\n\n\n\n