{"id":87536,"date":"2021-11-29T00:18:00","date_gmt":"2021-11-29T06:18:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=87536"},"modified":"2022-02-11T06:49:38","modified_gmt":"2022-02-11T12:49:38","slug":"live-shopping-on-twitter","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/trending-marketing-news\/live-shopping-on-twitter\/","title":{"rendered":"Trending: Live Shopping is Now on Twitter"},"content":{"rendered":"\n
\"News:<\/figure>\n\n\n\n

Twitter has finally joined us as a social media platform of the future. While in July of 2021 Twitter did in fact launch their Shop Module, which featured a shopping section at the top of a brand\u2019s profile, they\u2019ve got something even bigger on the horizon. <\/p>\n\n\n\n

On November 28, 2021 Twitter launched \u201cCyber Deals Sunday\u201d<\/a> stream, partnered with Walmart, further dipping its toe into direct shopping through the app. <\/p>\n\n\n\n

The stream will be hosted by Jason Derulo, and will feature everything you want out of Black Friday. Twitter describes the livestream as a \u201c30-minute variety show\u201d that will feature \u201celectronics, home goods, apparel, seasonal d\u00e9cor, surprise special guests, and much more.\u201d<\/p>\n\n\n\n

Amazon, Facebook, Pinterest, and YouTube have already launched their versions of \u201clive shopping.\u201d These events are mainly hosted by high ranking influencers, who showcase their favorite products for an hour, in hopes to gain commission from the sales. Influencers of this magnitude have already gained their follower\u2019s trust and respect, making it easy to make sales on products that they firmly stand behind. <\/p>\n\n\n\n

“This live shopping with influencers, it\u2019s basically like you\u2019re shopping with a friend or somebody that you really aspire to be like,\u201d says Lauren Beitelspacher, an associate professor of marketing at Babson College. \u201cI see that trend only escalating.\u201d These live shopping events mirror a modern day QVC for the younger Millennial and Gen Z audience. <\/p><\/blockquote>\n\n\n\n

These events are already huge in China, 60 million people tuned in to live shopping streams in March. Kim Kardashian reportedly partnered with an influencer\u2019s livestream and sold 15,000 bottles of perfume at the top of the hour. <\/p>\n\n\n\n

Twitter is using this Walmart partnership as a test run, and has confirmed that for the time being they will only be hosting these shopping livestreams with brands and not with the average twitter user. Meaning that the partnership between the brands and the influencers hosting these events will rely heavily on the brands following and the influencers ability to promote. <\/p>\n\n\n\n

Source: Watch, Chat, Shop: Live Shopping on Twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter has opened up its platform to live stream shopping for the holiday season, starting with Walmart as it’s vendor and sponsor! <\/p>\n","protected":false},"author":21,"featured_media":87556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,259,197,211],"tags":[257,258,260,261],"class_list":["post-87536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trending-marketing-news","category-trends-news","category-twitter","tag-live-shopping","tag-social-media-news","tag-trending-marketing-stories","tag-twitter"],"acf":[],"yoast_head":"\nTrending: Live Shopping is Now on Twitter - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Twitter has opened up its platform to live stream shopping for the holiday season, starting with Walmart as it's vendor and sponsor!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/trending-marketing-news\/live-shopping-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trending: Live Shopping is Now on Twitter - 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